Dequestion Website
Product Strategy, UX/UI Design & Frontend Development for an AI-Powered Survey Platform
Overview
Dequestion is an AI-powered platform that helps individuals, creators, businesses, and organizations create interactive surveys, polls, and quizzes from a single workspace.
The marketing website was designed to communicate the product's value through a clean, modern, and conversion-focused experience. The objective was to transform a feature-rich SaaS platform into an approachable product that clearly explains what it does, who it serves, and why it's different from traditional form builders.
Beyond visual design, the project focused on product positioning, storytelling, responsive development, search engine optimization, and building a scalable marketing foundation capable of evolving alongside the platform.
The Challenge
Most survey platforms present long lists of features without clearly communicating their value.
The challenge was to introduce advanced capabilities—including AI-powered form generation, multilingual support, branding, analytics, embedded forms, and collaborative workflows—without overwhelming users.
The website also needed to establish a strong SaaS identity while remaining fast, accessible, responsive, and easy to expand as the product continues to evolve.
The Solution
I designed and developed a marketing experience focused on clarity, storytelling, and conversion.
The information architecture guides visitors through the platform using practical use cases, visual demonstrations, and progressive content instead of overwhelming technical explanations.
A scalable design system ensures visual consistency across typography, components, spacing, and illustrations while responsive layouts provide an optimized experience across desktop, tablet, and mobile devices.
Performance, accessibility, and SEO were considered throughout the implementation, resulting in a lightweight website optimized for discoverability and long-term scalability.
My Role
- Founder
- Product Strategy
- Product Design
- UX Research
- UX/UI Design
- Information Architecture
- Visual Design
- Frontend Development
- Responsive Development
- Design System
- Product Storytelling
- SEO Optimization
Key Highlights
- Designed the complete marketing experience
- Defined product positioning and messaging
- Created the information architecture
- Built a scalable design system
- Developed responsive user interfaces
- Optimized website performance and SEO
- Established a consistent SaaS visual identity
- Created reusable marketing components for future growth
Technologies
- React 19
- React Router v7
- TypeScript
- Tailwind CSS
- Cloudflare Workers
- Cloudflare Pages
- Motion
- Figma
Outcome
The website successfully positions Dequestion as a modern AI-powered research platform while providing a scalable marketing foundation for future product growth.
The project demonstrates the integration of product strategy, UX design, frontend engineering, and storytelling to transform a technically sophisticated SaaS product into a clear, approachable, and engaging experience.