DoinPanel Landing Page
Product Positioning, UX/UI Design & Frontend Development for an AI-Powered Website Analysis Platform
Overview
DoinPanel is a visual website auditing platform that helps designers, marketers, founders, and digital teams instantly identify usability, conversion, accessibility, SEO, and performance opportunities using artificial intelligence.
The landing page was designed to communicate a technically sophisticated product through a clean, highly visual experience that demonstrates the product before users even create an account.
The project focused on positioning DoinPanel as an AI-powered website analysis platform while creating a scalable marketing website capable of supporting future product launches, feature announcements, and customer acquisition.
The Challenge
Website auditing tools are often perceived as technical products built exclusively for developers or SEO specialists.
The challenge was to create a landing page capable of attracting multiple audiences—including designers, agencies, founders, marketers, and product teams—without relying on technical language or overwhelming visitors with feature-heavy content.
The experience also needed to communicate trust, speed, and simplicity while showcasing AI as an assistant that helps users improve their websites rather than simply generating reports.
The Solution
I designed and developed a modern SaaS landing page centered around product storytelling and visual communication.
Instead of listing technical capabilities, the website demonstrates how users interact with the platform, showing AI-powered website analysis, actionable recommendations, visual reports, and conversion insights through carefully designed interface previews.
The information architecture guides visitors from understanding the problem to discovering the platform’s capabilities, supported by reusable UI components, responsive layouts, optimized performance, and scalable design patterns that can evolve as the product grows.
My Role
- Product Strategy
- Product Positioning
- UX Research
- UX/UI Design
- Information Architecture
- Landing Page Design
- Design System
- Frontend Development
- Responsive Development
- SEO Optimization
- Product Storytelling
Key Highlights
- Designed the complete product landing page
- Created the product messaging and positioning
- Built the information architecture
- Designed reusable marketing components
- Developed responsive interfaces
- Built a scalable SaaS design system
- Optimized for performance and SEO
- Created product-focused visual storytelling
Technologies
- React
- React Router
- TypeScript
- Tailwind CSS
- Motion
- Cloudflare Workers
- Figma
Outcome
The landing page establishes DoinPanel as a modern AI-powered website optimization platform while providing a scalable marketing foundation for future product growth.
The project demonstrates how product strategy, UX design, visual storytelling, and frontend engineering can transform a technically complex product into a compelling and accessible marketing experience.